Vision and values

Our purpose, the reason we get up in the morning, is to give our students their best year yet.

To help us get there, we have a clear vision and set of values that are at the heart of everything we do.

If you join iQ, you’ll be part of an exciting and growing student accommodation business. And we’ve got big plans.

We’re building a world-class business and re-imagining the student accommodation experience. 

And this is how we’re doing it…

  • Nurturing a winning team and culture
  • Enhancing our market-leading portfolio in key target towns
  • Building a world-class find, tour and booking journey
  • Curating a fantastic student experience which is exceptional value for money
  • Operating efficient and effective ways of working
  • Delivering unrivalled business performance metrics 

All this is underpinned by our values – the way we do things around here. We’ve defined seven key values that sum up what’s really important to us and have become part of everyday life at iQ. 

Be the customer

We put our residents’ experience at the heart of everything we do. Think like our students, anticipate and respond to their needs and care for their wellbeing.

Be the team

To build a winning formula, we need to succeed together. Challenge each other to deliver our best and care about the wellbeing of fellow iQers, creating an inclusive environment where we all belong.

Be the leader 

Being the leader doesn’t mean being the boss. Give people the freedom and confidence to make decisions. Provide clear direction and look for opportunities to praise, reward and say thank you. Accept and value the responsibility to lead and we’ll all succeed.

Be the learner

We never miss an opportunity to learn. Always look at how we can do things better and share what you learn with fellow iQers, encouraging and supporting each other’s learning journeys.

Be the business

We deliver on our promises. Take personal ownership of issues, balancing the impact on customers, commerciality, cost and compliance. Always do the right thing. Never take the easy route, face tough decisions head-on.

Be the future

We’re always looking at the world around us to find brilliant ways of doing things. Use your imagination and solve problems creatively. Think about our impact on the environment and make it better for our future. 

Be the best

We always seek an edge over our competitors to maximise our company performance. Find ways to transform the market and shape our industry. Embrace and champion our values, and we will be the best.